Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Edition 2 by Eric Siegel
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Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Edition 2
Author: Eric Siegel
Synopsis: Mesmerizing & fascinating... —The Seattle Post-IntelligencerWhat type of mortgage risk Chase Bank predicted before the recession.Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.Five reasons why organizations predict death — including one health insurance company.How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual.Why the NSA wants all your data: machine learning supercomputers to fight terrorism.How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.The Freakonomics of big data. —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.